Attain Marketing is a full-service marketing firm that helps high-technology companies develop marketing programs that dramatically improve business performance. Attain's marketing and PR consulting services can significantly and quantifiably increase new product success rates, marketing ROI, customer satisfaction and retention, brand and customer equity, and corporate profitability.
Rake Narang: When and how did you enter the PR profession? What skills and attributes did you have that enabled you to fit in the PR industry?
Lorraine Kauffman-Hall: I entered the PR field in 1995. I had an English degree with an emphasis in writing so I’ve always been gifted with the pen. On top of that I always have enjoyed people and have a passion for "marketing" what they love, and what I believed in, which turned into PR for me. When it comes to technology PR I have a strength at turning complicated technology descriptions into business friendly language.